Embassy Funds
Year
Year
2024
Client
Client
Embassy Funds
Type
Type
Responsive Tool
Results
Results
84% Labor Cut
Role
Role
Lead Designer
Lead Designer
Introduction
Embassy Funds, a private investment company, relied on an Excel-based portfolio optimizer for Registered Investment Advisors (RIAs). This tool, although effective, was restrictive and not fully utilized. The aim was to transform this excel sheet into a web-based platform accessible to all advisors.
Introduction
Embassy Funds, a private investment company, relied on an Excel-based portfolio optimizer for Registered Investment Advisors (RIAs). This tool, although effective, was restrictive and not fully utilized. The aim was to transform this excel sheet into a web-based platform accessible to all advisors.
Introduction
Embassy Funds, a private investment company, relied on an Excel-based portfolio optimizer for Registered Investment Advisors (RIAs). This tool, although effective, was restrictive and not fully utilized. The aim was to transform this excel sheet into a web-based platform accessible to all advisors.
Challenge
The Excel tool was complex and limited to a few users, causing high time costs and reduced profits.
Challenge
The Excel tool was complex and limited to a few users, causing high time costs and reduced profits.
Challenge
The Excel tool was complex and limited to a few users, causing high time costs and reduced profits.
Goal
Transform the Excel sheet into a user-friendly web tool, providing real-time insights and data-driven decisions for all advisors.
Goal
Transform the Excel sheet into a user-friendly web tool, providing real-time insights and data-driven decisions for all advisors.
Goal
Transform the Excel sheet into a user-friendly web tool, providing real-time insights and data-driven decisions for all advisors.
Research
We conducted competitor analysis, interviews, and empathy mapping to identify critical user needs.
Insights
RIAs needed:
Optimization tools for better investment management
High returns, risk management
Portfolio fine-tuning.
Competitor Shortcomings
Users faced three main issues:
Difficulty incorporating constraints.
Inability to include private funds (80% of users interviewed desired this)
Balancing ease of use with the tools robustness.
Research
We conducted competitor analysis, interviews, and empathy mapping to identify critical user needs.
Insights
RIAs needed:
Optimization tools for better investment management
High returns, risk management
Portfolio fine-tuning.
Competitor Shortcomings
Users faced three main issues:
Difficulty incorporating constraints.
Inability to include private funds (80% of users interviewed desired this)
Balancing ease of use with the tools robustness.
Research
We conducted competitor analysis, interviews, and empathy mapping to identify critical user needs.
Insights
RIAs needed:
Optimization tools for better investment management
High returns, risk management
Portfolio fine-tuning.
Competitor Shortcomings
Users faced three main issues:
Difficulty incorporating constraints.
Inability to include private funds (80% of users interviewed desired this)
Balancing ease of use with the tools robustness.
Design
We aimed for a simple, intuitive design with flexibility and customization, allowing private fund incorporation.
Key Features
Adjusting Constraints: Users were now able to change constraint amounts and percentages.
Private Funds: The ability to add private funds was added to the optimizer
Balanced Interface: A user-friendly interface was created, providing information on individual funds, charts, and optimized results, with all complex computations handled on the backend
Design
We aimed for a simple, intuitive design with flexibility and customization, allowing private fund incorporation.
Key Features
Adjusting Constraints: Users were now able to change constraint amounts and percentages.
Private Funds: The ability to add private funds was added to the optimizer
Balanced Interface: A user-friendly interface was created, providing information on individual funds, charts, and optimized results, with all complex computations handled on the backend
Design
We aimed for a simple, intuitive design with flexibility and customization, allowing private fund incorporation.
Key Features
Adjusting Constraints: Users were now able to change constraint amounts and percentages.
Private Funds: The ability to add private funds was added to the optimizer
Balanced Interface: A user-friendly interface was created, providing information on individual funds, charts, and optimized results, with all complex computations handled on the backend
Usability Testing
Importance of Tooltips and Explanatory Copy: Our tests highlighted the necessity of tooltips or explanatory text to help users better understand the presented content.
Familiarity vs. Clarity: Despite our user demographic's familiarity with portfolio optimization tools, they still found some titles and inputs confusing, underscoring the need for clearer labeling and instructions.
Usability Testing
Importance of Tooltips and Explanatory Copy: Our tests highlighted the necessity of tooltips or explanatory text to help users better understand the presented content.
Familiarity vs. Clarity: Despite our user demographic's familiarity with portfolio optimization tools, they still found some titles and inputs confusing, underscoring the need for clearer labeling and instructions.
Usability Testing
Importance of Tooltips and Explanatory Copy: Our tests highlighted the necessity of tooltips or explanatory text to help users better understand the presented content.
Familiarity vs. Clarity: Despite our user demographic's familiarity with portfolio optimization tools, they still found some titles and inputs confusing, underscoring the need for clearer labeling and instructions.
Results
The new web tool reduced labor time on optimization by 84%, enhancing productivity and business outcomes for Embassy Funds.
Results
The new web tool reduced labor time on optimization by 84%, enhancing productivity and business outcomes for Embassy Funds.
Results
The new web tool reduced labor time on optimization by 84%, enhancing productivity and business outcomes for Embassy Funds.
©2024 Daniel Rosenfarb
©2024 Daniel Rosenfarb
©2024 Daniel Rosenfarb